I wish I was as elegant as JSP is, but regardless, he captures my sentiments exactly. kudos.
About the ALS Ice Bucket Challenge:
Like everyone else, I first saw this as a cheap self-congratulatory trend that would die out quickly in internet history. But to everyone’s surprise, it’s also worked. Up to now, $50 million has been raised (dang), and most of us are now aware that ALS isn’t just something that’s affected Stephen Hawking and Lou Gehrig.
I think the world has gone far too dark and far too cynical, and we dismiss these things with an enlightened air of pompous snobbery. But unlike other trends like the Harlem Shake or flash mobs, this is having a concrete benefit to those who are hurting. Even patients with ALS are endorsing it and participating. It’s something silly right out of a movie: and it’s really making a difference.
This is probably the only time ever in pop culture that we’ll get to do something this fun and…
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Before You Can Lead 